The Horror Bookshelf

Today’s post on The Horror Bookshelf comes from Stuart R Brogan, the author of the brutal thriller Jackals which is out now. I have a review scheduled for tomorrow, so I won’t dig too much into the novel, but Jackals is a very impressive debut. This was the first work of Brogan’s that I was able to read, but I left very impressed and I look forward to reading more of his work in the future! Brogan’s post is about his thoughts on self-publishing and his experience with it when it comes to his own writing.

My own personal thoughts are that while I have no issue with major publishers or horror titles that are released through one of the major publishers or affiliates, I have to say some of the best horror fiction I have read since starting this blog (or even before) has come from independent presses and self-published authors. Brogan makes some good points about how some self-published books can be sloppily put together, but I know of a ton of authors who have gone into self-publishing and done an incredible job.

Before I turn over the blog to Stuart, I want to thank him and Nev of Confessions Publicity for having me on the tour!

Going It Alone

By Stuart R Brogan

A seismic shift has occurred within the publishing world over the last few years. Many of the big players within the industry have battened down the hatches and tightened their belts with regards to the number of new books released and the new authors they take on. Even those eagle-eyed literary agents searching for the next big thing have cut back regarding new clients, thus the hopes of many an author securing that dream deal have been pretty much dashed. But should we retreat and sob into our cereal bowls and hurl abuse to anyone that will listen regarding the injustice of it all? Or is there another way to attain that craved recognition regarding our work, regardless of the genre we dabble in?

For many years, the term “Self-Publishing” was looked upon with disgust. The mere mention of those two words was only whispered among the echelons of literary power and deemed a “Vanity” rather than a viable publishing platform. However, it seems that now the whole world and his/her dog is involved in it to some degree, proving that it is a monster that shows no sign of retreating any time soon.

Let’s be brutally honest, self-publishing is a veritable minefield. It is a double-edged sword that can destroy a career before it even begins, or catapult an unknown author into Bestseller-Dom. One only has to trawl the most popular sites to witness the vast array of titles vying for our attention, most of which are subpar for even the most ardent fan. It is a sad fact that the internet is awash with ebook’s and trade backs that suffer from horrendous formatting, editing, cover design and a whole host of other issues. It would appear this new technology has unleashed a tidal wave of authors, all clinging to the dream that their book is bound for Hollywood.

But herein lies the problem. With such a sea of titles, how can we make ourselves stand out from the crowd? In essence, we are just one blade of grass in a field of green, all competing for that one shot and trying to secure our name as a quality brand.

The cold hard truth is that ninety-nine-point nine percent of self-published authors will sell next to no books; even fewer will catch the attention of a “big name” agent/publisher. Even less still, will be able to make a living from it. Even the big boys have noticed a dramatic change in our reading habits. When once it was acceptable to sell “X” amount of books when released, it has now diminished to half that number. So, you see, even THEY are worried regarding sales figures and look what kind of media/promotional machines they have behind them. What chance do we have?

But hold your horses; we have a few things that can work in our favour. For one, we have the tenacity to dance to our own tune and behold to no-one. Secondly, we have total control over content / rights and the marketing plan and thirdly, we have the passion to become better and to push ourselves. Without the corporate machine pushing us, we are reliant on our own resolve and determination to propel our career forward. This, of course, is down to our own individual level of dedication; some may flourish under such pressure while others may fold.

I myself tried to obtain that elusive agent to take me on with the hopes they could find me a home, and while I got excellent feedback, I had no takers. But before you call me a failure, I would like to state that looking back, it was a great thing because it galvanized me into action.

I would do it myself damn it and see what happens. Of course, I have faith in my work, but going at it alone was as scary as it was exciting. I have to say, I have been lucky to have made contact with some truly fantastic people within my genre. To be honest, I thought that it would be a dog eat dog scenario but I am glad I was proved wrong because instead of polarising authors, self-publishing has brought us together. Everyone helping each other and spreading the word. I was amazed by the openness shown to me and I am truly humbled by the advice and help given. It is something I shall never forget.

Don’t get me wrong I am not selling millions of books (not yet anyway) but have slowly got my name out there amongst those who matter. I have to say that I was (contrary to my earlier statement) amazed by how many big-name authors have left or turned down deals with major houses to go it alone. It would seem that being signed to a big boy isn’t all that it is cracked up to be. Some of them seem to be doing very well in terms of making a living and all because of going at it alone.

So, there you have it. Self-publishing is either a gift or a curse depending on how you approach it. Will you curl up in a little ball, scared of rejection or will you stand on your own two feet and go for it? I know what I would do.

In fact, I’m doing it!

Until next time…

LINKS

Stuart R Brogan’s author Facebook page

Purchase Jackals: Amazon and Barnes & Noble

Jackals Synopsis

From the aftermath of a brutal massacre at a rural police station, two survivors leave behind a swathe of bodies and a cryptic sigil painted on the wall, in blood.

A disgraced Detective Inspector begrudgingly starts to investigate the crime scene but as the facts begin to emerge the trail appears to lead into the highest echelons of power, making the policeman himself the next target.

As the conspiracy spirals ever deeper and with no-one to trust, both prime suspect and policeman are forced into an unlikely alliance to prove, not only their innocence, but the existence of a force so ingrained into our society, it could rewrite the very fabric of human nature.

About Stuart R Brogan

 Stuart R Brogan is a former nightclub bouncer and unwaveringly proud Heathen who loves nothing more than expanding people’s minds with Pagan related Non-Fiction or blowing people’s brains out with fast paced, gut wrenching, thrilling horrors.

​Harley lover, extreme metal drummer and avid movie nerd, Stuart has never followed the crowd but instead carved his own path and danced to his own tune. Since his early years, Stuart found escapism in both the written word and the silver screen. A huge fan of 80’s Action / Horror movies such as The Thing, Aliens, Predator & Die Hard and literary heroes such as Shaun Hutson, Clive Barker, Richard Layman and Brian Lumley, Stuart endeavours to bring an unapologetic cinematic eye to his fiction in the hopes of rekindling his childhood sense of wonder, all whilst blowing through vast amounts of ammunition down his local shooting range.

​Stuart currently resides in Glastonbury, UK with his long-suffering wife and man eating Shih-Poo dog “Poppy” where he co-owns a kick ass Viking / Asatru shop, fiercely named “Shield Maiden”.